The average MOJO reader is a 40 year old man, who whilst being 'hip' when young it trying to hang on to this. He is a family man and middle class, he dreams of breaking out of the shackles of his life. He reads MOJO as an escape and reminder of his youth. The adverts say mediocracy is a sin, and our man is very mediocre but wishes he wasn't.
No comments:
Post a Comment